Questioning the business model of SMEs in the well-being sector: a focus on the French market (notice n° 809606)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02490cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123124735.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abdeltawab, Ahmed |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Questioning the business model of SMEs in the well-being sector: a focus on the French market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de cet article est de déterminer les principaux facteurs affectant la demande des consommateurs et par conséquent les business models (BM) des PME du secteur du bien-être en France, après la crise sanitaire de la Covid-19. Nous nous concentrons spécifiquement sur les instituts de soins, beauté et massage. La démarche suivie est qualitative. À partir d’entretiens semi-structurés avec des propriétaires/managers de ces établissements, ainsi que des focus groups avec des clients, nous identifier les obstacles socio-économiques à l’utilisation des services proposés. Notre étude révèle l’importance de la diversification et de l’utilisation accrue de la technologie pour améliorer l’expérience client et maintenir un avantage concurrentiel. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this paper is to determine the main factors affecting consumers demands and as result the business models (BMs) of SMEs in the well-being sector in France, post Covid-19. In this research, the authors have focused specifically on Beauty Care and Massage institutions. The methodology used in this paper is qualitative and involves semi-structured interviews with owners/managers of massage and beauty care institutions, as well as focus groups with customers. Through the analysis of focus group data, the study identifies socio-economic barriers to the uptake of these services. On the other hand, interviews with the owners/managers reveals the importance of diversification and increased use of technology in enhancing the customer experience and maintaining a competitive edge. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | massage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bien-être |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Covid-19 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | soin et beauté |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | beauty care |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | massage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | well-being |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Covid-19 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kachour, Maher |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Question(s) de management | 44 | 3 | 2023-07-12 | p. 93-106 | 2262-7030 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-management-2023-3-page-93?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-management-2023-3-page-93?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux