Wine online (notice n° 812651)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01950cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123125717.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Olivesi, Stéphane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Wine online |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 33 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’article a pour objectif d’analyser la place de la blogosphère dans l’économie de la filière vitivinicole. Par comparaison avec d’autres formes de communication marchande, dans le cadre spécifique de cette filière, il ressort des analyses que la blogosphère n’a pas joué un rôle économique majeur de coordination, de promotion, de développement ou de médiation. D’ailleurs, l’analyse des stratégies d’acteurs montre que jamais un modèle d’activité bien établi n’a vu le jour pour s’imposer durablement. Les blogs dans leur diversité ont été mis en œuvre par leurs promoteurs selon des finalités très différentes et souvent tâtonnantes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The article aims to analyze the blogosphere in the context of the wine sector economy. Compared with other forms of market communication, in the specific context of this sector, it is shown that the blogosphere has not played a major economic role of coordination, promotion, development or mediation. Moreover, the analysis of strategies of actors shows that a model of well-established activity has never emerged to impose itself durably. Blogs in their diversity have been implemented by their promoters for very different purposes and often groping. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication marchande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | blog |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | blogueur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wine |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | blogger |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | blog |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Questions de communication | 36 | 2 | 2020-04-10 | p. 213-241 | 1633-5961 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-questions-de-communication-2019-2-page-213?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-questions-de-communication-2019-2-page-213?lang=fr&redirect-ssocas=7080</a> |
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