Restaurants et plateformes de livraison : une approche comparative des stratégies des restaurants traditionnels et rapides (notice n° 835476)

détails MARC
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041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lebayle, Sterenn
Relator term author
245 00 - TITLE STATEMENT
Title Restaurants et plateformes de livraison : une approche comparative des stratégies des restaurants traditionnels et rapides
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024.<br/>
500 ## - GENERAL NOTE
General note 52
520 ## - SUMMARY, ETC.
Summary, etc. This article looks at the relationship between restaurants and delivery platforms. Based on a qualitative survey, it highlights two strategies for integrating delivery to the restaurant. On the one hand, traditional restaurants adopt an opportunistic strategy characterised by a lack of investment to support delivery, volumes limited by available production capacity, but tolerance for a high level of commission. On the other hand, fast-food restaurants adopt a more proactive strategy, characterised by higher production volumes, but less tolerance for commissions, which are passed on to consumers and the level of which is closely negotiated with the platforms.
520 ## - SUMMARY, ETC.
Summary, etc. Cet article s’intéresse aux relations entre restaurants et plateformes de livraison. Sur la base d’une enquête qualitative, il met en évidence deux stratégies d’intégration de la livraison par les restaurateurs. D’une part, les restaurants traditionnels adoptent une stratégie opportuniste qui se caractérise par l’absence d’investissements destinés à soutenir la livraison, des volumes limités par les capacités de production disponibles, mais une tolérance à un niveau élevé de commissions. D’autre part, les restaurants rapides adoptent une stratégie plus volontariste, qui se caractérise par des volumes de production plus importants mais une moindre tolérance aux commissions, reportées sur les consommateurs et dont le niveau est étroitement négocié avec les plateformes.
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Topical term or geographic name as entry element restauration
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Topical term or geographic name as entry element Uber Eats
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Topical term or geographic name as entry element Plateformes de livraison
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Topical term or geographic name as entry element Deliveroo
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Topical term or geographic name as entry element restauration
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Topical term or geographic name as entry element Uber Eats
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Plateformes de livraison
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Topical term or geographic name as entry element Deliveroo
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Topical term or geographic name as entry element catering industry
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Topical term or geographic name as entry element Delivery platforms
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Topical term or geographic name as entry element L87
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Topical term or geographic name as entry element Uber Eats
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Topical term or geographic name as entry element L83
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Deliveroo
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element catering industry
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Topical term or geographic name as entry element Delivery platforms
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element L22
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element L87
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Uber Eats
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Topical term or geographic name as entry element L83
786 0# - DATA SOURCE ENTRY
Note Revue d'économie industrielle | 186 | 2 | 2024-11-27 | p. 89-116 | 0154-3229
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/revue-d-economie-industrielle-2024-2-page-89?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-d-economie-industrielle-2024-2-page-89?lang=fr&redirect-ssocas=7080</a>

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