De la France au monde (notice n° 852936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01645cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123145952.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drucker-Godard, Carole |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | De la France au monde |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article montre comment Michelin a contribué à l’extension des standards gastronomiques français par le biais de l’internationalisation du Guide rouge . Avec l’exemple de l’implantation aux États-Unis (2005) et au Japon (2007), nous analysons le rôle de Michelin en tant qu’entrepreneur institutionnel en nous appuyant sur une étude de l’ensemble des articles de la presse locale sur la période 2000-2010. Nous apprécions ainsi la réception faite au guide et son évolution. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From France to the world : Michelin Red Guide , vehicle of the Brand France influence This article shows how Michelin has contributed to extending French gastronomic standards through the internationalization of the Red Guide. Based on the example of the guidebook’s development in the US (2005) and in Japan (2007), we analyze the role of Michelin as an institutional entrepreneur. Based on the analysis of the local press articles between 2000 and 2010 we show how the guide and the institutional rules it carries, were progressively taken for granted. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bouty, Isabelle |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gomez, Marie-Léandre |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 218-219 | 9 | 2012-03-11 | p. 53-66 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-francaise-de-gestion-2011-9-page-53?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-francaise-de-gestion-2011-9-page-53?lang=fr&redirect-ssocas=7080</a> |
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