Vender sin venderse (notice n° 951731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01899cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041120.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michel, Marion |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Vender sin venderse |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 84 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El crecimiento del uso de las redes sociales digitales hace posibles nuevos métodos de prescripción en los que un emprendedor individual, llamado «influencer» o «creador de contenidos», puede proponer un producto a su audiencia a través de su perfil tras haber sido reclutado por una empresa. La promoción de prácticas ecológicas se ve afectada por esta modalidad de prescripción y puede ser una fuente de tensión que pretendemos discutir aquí. Utilizando métodos cuantitativos de web scraping y métodos cualitativos, nos proponemos estudiar las modalidades de prescripción ecológica en las redes sociales digitales. Aunque los creadores de contenidos se distancian del mundo comercial en su discurso e insisten en el carácter alternativo de su actividad, sus prácticas derivan del mundo empresarial y están implicados en relaciones comerciales —de cooperación, competencia y reivindicaciones sobre su compensación— con los demás actores presentes en las redes sociales digitales. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intermediación comercial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | redes sociales digitales |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identidad digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ecorresponsabilidad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ecología |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prescripción |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | autenticidad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | eco-responsibility |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prescription |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ecology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market intermediation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | 234 | 4 | 2022-08-30 | p. 95-125 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-reseaux-2022-4-page-95?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-reseaux-2022-4-page-95?lang=es&redirect-ssocas=7080</a> |
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