Compras irracionales ante los desafíos del consumo responsable (notice n° 957564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01636cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125043816.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Amidjogbé, Ignace Sèvèho Timothée |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Compras irracionales ante los desafíos del consumo responsable |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 11 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El consumo responsable representa hoy en día una respuesta a la compra irracional y una de las soluciones a los problemas del marketing sostenible. Este estudio pretende aportar soluciones para mejorar las prácticas de consumo en general, y las del consumo responsable en particular. Esta investigación, realizada con 300 consumidores responsables, revela en última instancia que las preocupaciones éticas y ecológicas no influyen en la decisión de compra de los consumidores encuestados. Nuestra investigación muestra que el riesgo de fracaso social que subyace a una percepción poderosa de pérdida de salud es el eje que determina la compra responsable de un consumidor con un comportamiento contrario a su actitud. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | riesgo ecológico |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | compra irracional |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumo ético |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumo responsable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | riesgo de fracaso social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ecological risk |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | risk of social failure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | responsible <br/>consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | irrational purchase |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethical consumption |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 319 | 1 | 2023-04-26 | p. 31-41 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-revue-des-sciences-de-gestion-2023-1-page-31?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-revue-des-sciences-de-gestion-2023-1-page-31?lang=es&redirect-ssocas=7080</a> |
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