How is a cooperative banking employer different? The influence of the cooperative model on employer brands
Type de matériel :
TexteLangue : français Détails de publication : 2019.
Ressources en ligne : Abrégé : Based on an emblematic case study conducted within the regional bank of a cooperative group, this research analyzes the impact of the cooperative model on employer brand management. It identifies, within the employer brand, the benefits (i.e., assets) that are simultaneously economic, functional, and symbolic, and perceived as specific to the cooperative model. At the same time, it underlines the risks associated with the promotion of status, which stem from the hybrid character of the organization and the tensions inherent in the coexistence of market and sociopolitical logics.
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Based on an emblematic case study conducted within the regional bank of a cooperative group, this research analyzes the impact of the cooperative model on employer brand management. It identifies, within the employer brand, the benefits (i.e., assets) that are simultaneously economic, functional, and symbolic, and perceived as specific to the cooperative model. At the same time, it underlines the risks associated with the promotion of status, which stem from the hybrid character of the organization and the tensions inherent in the coexistence of market and sociopolitical logics.
Réseaux sociaux