Public relations and communication research
Type de matériel :
TexteLangue : français Détails de publication : 2004.
Sujet(s) : Ressources en ligne : Abrégé : Whereas the professionals of public relations consider that university research is speculative, many researchers are disturbed in front of the managerial use of the communication. A historical approach allows to observe the relational construction of the two groups of actors, in a specific relationship with social sciences. A reconciliation between the two groups would involve a recombining of their intergroupal global relations.
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Whereas the professionals of public relations consider that university research is speculative, many researchers are disturbed in front of the managerial use of the communication. A historical approach allows to observe the relational construction of the two groups of actors, in a specific relationship with social sciences. A reconciliation between the two groups would involve a recombining of their intergroupal global relations.
Réseaux sociaux