How do mergers and acquisitions impact customer satisfaction?
Type de matériel :
TexteLangue : français Détails de publication : 2022.
Ressources en ligne : Abrégé : This research analyzes M&A performance in terms of customer satisfaction. We find that customer satisfaction differs according to the type of M&A and the sectors in which the firms operate. Finally, we make recommendations for increased M&A success. This empirical study is based on 2,769 M&A operations carried out by 139 companies over the course of 21 years.
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This research analyzes M&A performance in terms of customer satisfaction. We find that customer satisfaction differs according to the type of M&A and the sectors in which the firms operate. Finally, we make recommendations for increased M&A success. This empirical study is based on 2,769 M&A operations carried out by 139 companies over the course of 21 years.
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