Mener des études de satisfaction clients en milieu business to business
Type de matériel :
TexteLangue : français Détails de publication : 1996.
Ressources en ligne : Abrégé : Customer satisfaction measure has become very complex because of inter organizational (also called business to business) relationship characteristics. The aim of this paper is to give food of thought to those who wish to carry out customer satisfaction research. The authors focus on : the definition of the sample, the choice of the part of supply and criteria which concern the study, and choice of people to be interviewed, bearing business to business characteristics in mind.
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Customer satisfaction measure has become very complex because of inter organizational (also called business to business) relationship characteristics. The aim of this paper is to give food of thought to those who wish to carry out customer satisfaction research. The authors focus on : the definition of the sample, the choice of the part of supply and criteria which concern the study, and choice of people to be interviewed, bearing business to business characteristics in mind.
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